Reasons for Visiting the USA Working for Chemie Grünenthal GmbH, the design staff had to respond to the advertising campaigns for medications that were produced on the premises under licenses for American Cyanamid, Lederle, and others. These corporations asked us to use their promotional materials for the European market. A very distinct problem emerged; physicians […]
Month: January 2019
Notes on a Personal Bias
Simplicity vs. Complexity, Singularity vs. Plurality When a teacher is given the opportunity to assess the work of students, who are spending time and energy defining their own philosophical positions, I consider it only fair, that he is asked to provide a statement so that they can recognize in his presentations and critiques his framework […]
Failure? Isn’t it Time to Slay the Design Dragon
Visible Language Journal Special IssueCommunication Design Failures:Function & interpretationscrutinized (07/09/09) Warden, Road Prison 36: “What we got here is…failure to communicate. You run one time, you got yourself a set of chains. You run twice you got yourself two sets. You ain’t gonna need no third set, ‘cause you gonna get your mind right. Some […]